Craigslist is a service of local ads and discussions that are posted by community and are mainly free. It features anything including jobs, rentals, products, services, romance, events etc. Over 60 million people in US only use craigslist monthly. Craigslist support a number of languages like French, German, Danish, Italian, Spanish, Dutch, Norwegian, Swedish, Portugese, Turkish etc other than English. Despite being top open classifieds website, it is strange that it is not very popular in other countries.
One of the most apparent reason that why Craigslist is not admired worldwide is the name itself. Mostly non-English speakers are not aware of what Craigslist is as the name is not comprehensible for them . Even many English speakers in their local settings don’t find it very appealing.
Many cultures are not very open to strangers and it is hard for people to trust unfamiliar persons. Most of the communities feel reluctance in readiness to accept new technologies. Due to this such initiatives do not become common in society.
Craigslist normally focuses on solving a problem that do not truly exist. If a person needs something, he or she will ask friends and acquaintances. It is quite difficult for most people to shout it out to strangers that what do they need.
Craigslist requires a certain concentration to operate. It needs an equilibrium between users who look for and users who proffer to make people return to website. This kind of significant grouping is not easy to achieve.
US culture is not tribal. They accept new technologies that attract them by resolving their “troubles” and create a more fitting life for them. Contrary to this most cultures around the globe are tribal and people tend to have closed circles.
Another very valid reason that why Craigslist has not happen to be as accepted in the other countries as it is in the USA is that many countries have other routes and alternates for buying and selling of not needed commodities by advertising cheaply. For example in UK , Jumble sales which are Local fundraising auctions for schools and charities are very popular. Loot / FreeAds, Gumtree, Ebay are also widely used in UK. Similarly Ukrainians are not aware of Craigslist and use the vast selling platform of olx.ua. Olx is also very popular in Pakistan as it offers easy access to millions of ads as well as economical and proficient delivery services.
India has many classified websites and Craigslist is one amongst them. But there are other similar and more competitive websites are on hand that are far better than craigslist from where people can buy or sell things confidentially or publicly without any problems.
Further, most people consider it inappropriate and rank it only as a website for dating and hookups. This makes it rejected by conservative cultures.